On July 28, 2020 – Crunchyroll, the world’s most popular anime brand that offers fans the world’s most extensive anime library. It contains more than 1,000 titles and 30,000 episodes. The platform officially announced that it had reached a new milestone crossing three million paid subscribers globally. And over 70 million registered users. Crunchyroll is available in almost 200 countries and territories. Moreover, It has a social media fan following over 40 million.

Moreover, Crunchyroll is part of Otter Media, a WarnerMedia company. While building and supporting passionate fan bases, it manages and invests in a portfolio of digital-first media brands developing the next-generation content. In fall 2019, Crunchyroll closed the majority acquisition of VIZ Media Europe Group. Then expanded its suite of consumer brands to include streaming services.

Crunchyroll’s European expansion

In addition to Crunchyroll’s European expansion, the brand has built new pillars, including:

  1. Crunchyroll Originals – Earlier in 2020, Crunchyroll’s inaugural slate was announced, with 12 total series announced thus far. The first two originals, “Tower of God” and “The God of High School,” have both set new viewership records on the platform.

  2. Ecommerce – More than 20 Crunchyroll Loves collections are launched. Moreover, the brand’s in-house streetwear line, featuring rapper, songwriter, and singer Megan Thee Stallion. It also has the iconic franchise GODZILLA, and legendary horror manga artist Junji Ito. The series “Mobile Suit Gundam Wing” and “DARLING in the FRANXX,” also adds up to the name.

  3. Games – The launch of seven games was don’t with the help of Crunchyroll. It has reached more than a combined 500,000 monthly players. The most recent game, “Mass for the Dead,” released at the end of April with strong fan engagement, the game is based on the anime series “Overlord.”

  4. Distribution – Crunchyroll and HBO Max teamed up to bring more anime. It currently curates the Crunchyroll hub on HBO Max. Crunchyroll brings fan-favorite titles to the platform each quarter. Moreover, Crunchyroll has also announced several linear TV partnerships. Partnership includes looking after to anime for the Toonami block on Adult Swim. Also, for a particular anime block for TNT Comedy in Germany. EMEA distributed the sports seriesCaptain Tsubasa” across eight countries on almost 40 linear TV channels.

  5. Consumer Products – The management of merchandising rights for more than 350 anime titles is done. Moreover, working with more than 100 global licensees. The licensees provide anime fans with the best lifestyle, fashion, and home goods products from their favorite series.

  6. Events – In 2019, Crunchyroll took participation in almost 190 events across 18 countries, reaching nearly 22 million fans. It has participated in 21 virtual events across Crunchyroll, Anime Digital Network, Anime on Demand, and KAZÉ. The Anime Awards is hosted by it, the brand’s yearly celebration of the best in anime, reaching more than 11 million votes this year. The franchise hosts a Crunchyroll Expo, annual anime convention, and will introduce a Virtual Crunchyroll Expo this labor day weekend.

  7. Community – Crunchyroll manages more than 350 social channels that cater to more than 40 million anime fans. This also includes the publication of News. More than two and a half million fans read the owned and operated editorial arm of Crunchyroll per month. It connects the global anime community with breaking industry news, in-depth features, and cultural commentary focused on Japanese animation, manga, and more.

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About Crunchyroll

Crunchyroll is the world’s most popular anime brand and WarnerMedia company. It connects anime and manga fans across 200+ countries and territories with 360-degree experiences. Moreover, it was founded in 2006 and is headquartered in San Francisco. Furthermore, it has offices in Los Angeles, Tokyo, Paris, Lausanne, Chisinau, and Berlin (AV Visionen).

crunchyroll-3-million-subs

Crunchyroll 3 Million Subs
Source: Comic Book

Fans have access to the most extensive collection of licensed anime brand. Through Anime Digital Network and Anime on Demand video streaming services, they are translated into multiple languages for viewers worldwide. Viewers can also access simulcasts. Here top series are available immediately after the Japanese broadcast. Moreover, it’s services also extend to licensing of home video, theatre, TV, and consumer product rights.

Also, fans engage further with events—moreover, consumer products through eCommerce, and retail partners, Games, KAZÉ Games, and manga. Additionally, VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.

Look what General manager of Crunchyroll has to say

“Crunchyroll’s global growth has been incredible. We launched in 2006, and it took Crunchyroll about ten years to hit one million subscribers. It took us only two years after that to break two million. And even less than that to hit three million subscribers where we are today. But, we don’t just measure success based on paying subscribers. We have an active and growing AVOD community of over 70 million registered users,” said Joanne Waage, General Manager, Crunchyroll. She added, “Crunchyroll’s goal has always been to grow the love of anime globally. And these numbers show our labor of love is paying off. And this is just the beginning.”

CEO of Otter Media shares his review

“Crunchyroll is a pioneer in the direct-to-consumer space, who for the last 14 years. It has shown the industry first-hand what it takes to build a successful DTC business. Along with a die-hard, passionate fan base supporting it,” said Tony Goncalves, CEO of Otter Media.  He adds, “I am so proud of the entire Crunchyroll team for this incredible accomplishment and for their continued focus on harnessing the global anime community through authentic storytelling. It’s what makes the platform so much more than a DTC. It’s the preeminent Anime brand globally.”

Q2’20 Look-Back (April 2020-June 2020)

Globally, premium subscribers spend approximately 2 hours per day. They watch their favorite shows on Crunchyroll. The most-viewed ten titles during quarantine, in alphabetical order (quantified by views per subscriber):

    • Black Clover

    • BORUTO: NARUTO NEXT GENERATIONS

    • Food Wars! Shokigeki no Soma

    • Haikyu!!

    • Hunter x Hunter

    • JoJo’s Bizarre Adventure

    • My Hero Academia

    • Naruto Shippuden

    • One Piece

    • Tower of God

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